Stay in touch with your best customers, the patients who already know and love you. Not only are your existing patients an excellent source of repeat business, but they’re also a great source of referrals.
Regular email communications remind your patients that you’re there for them when they’re contemplating another procedure. Use your email blasts like a paperless mass mailing to promote special offers, spread the word about new procedures or services, and encourage your patients to spread the word.
At MPS, we’ve found that email blasts that promote an introductory service, such as a discount on injectables, are enormously successful. Not only do they inspire current patients to call for this service, but they also will often bring a friend. And while one or both of them are there, they may inquire about other procedures.
Marketing to the people who have already benefited from your expertise makes dollars and sense. Is your practice doing it?